Starcraft: cost per lead cut 57–63%
The manufacturer, not a dealer — Jayco's family-and-adventure RV brand. Approachable, high-conversion campaigns cut cost per lead 57% on Meta and 63% on Google.
A manufacturer, not a dealer
Starcraft is the accessible, family-focused brand in the Jayco RV family. Inside the same five-brand program, we leaned on relatable, authentic creative and high-conversion keywords to drive efficient, meaningful lead generation.
The numbers
−57%
Meta cost per lead
−63%
Google cost per lead
+19%
Family lead volume YoY
What changed
Creative simplicity that resonated, plus high-conversion keyword targeting, cut Starcraft's cost per lead 57% on Meta and 63% on Google — among the strongest results in a five-brand program that lifted family-wide lead volume 19% year over year.
Bonsai Media Group OEM & enterprise pedigree — the manufacturers behind the platform. More on our OEM work →