Premier Watersports is a three-location marine dealership in Tennessee — Knoxville, Nashville/Gallatin, and Norris Lake — selling Supra, Moomba, and pre-owned inventory. They were the first dealership on DealerEdge. Here is exactly what changed, measured on the same March window, year over year.
Before DealerEdge, Premier's site produced 16 form submissions in a month. After launch, the same period produced 636 — a 3,875% increase. Those weren't empty clicks: 184 boat inquiry forms, plus schedule-a-visit, text-us, and finance requests, feeding 101 CRM leads captured since launch (31 phone clicks, 15 texts, 10 chats, 10 scheduled visits).
| Metric | Before DealerEdge | After DealerEdge |
|---|---|---|
| Mobile page load | 13.8 seconds | 2.3 seconds (83% faster) |
| Google PageSpeed (mobile) | Failed performance & accessibility | 100 performance · 100 accessibility · 96 best practices · 100 SEO |
| Security header grade | F (0/6 headers) | A (6/6 headers) |
| Schema markup | None | AutoDealer schema across all 3 locations |
| Meta / OG / sitemap | Missing | Complete, unique per page |
Tracked against 223 Tennessee-targeted keywords over just 17 days (March 6 → March 23):
Today premierwatersports.net ranks for 1,948 US organic keywords with a Semrush Authority Score of 27 — the highest in its competitive set — on 433 referring domains and 15,150 backlinks.
Comparing March 6–23 against the same dates the prior year on the old site:
| Metric | Old site (2025) | DealerEdge (2026) | Change |
|---|---|---|---|
| Users | 2,613 | 4,312 | +65% |
| Sessions | 3,714 | 5,636 | +52% |
| Organic sessions | 1,580 | 2,284 | +45% |
| Organic engagement rate | 70.6% | 77.9% | Improved |
On the Boat Dealer Presence Index, Premier scores 79 — 33 points ahead of the #2 dealer in its market (Bunch Marine, 46). Pillar scores: Site Health 89, Search Visibility 75, AI Readiness 74.
“16 to 636 monthly leads.”
The transformation Zach Hommerding and the Premier team saw in the first weeks on the platform.
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