Highland Ridge RV: the program's biggest cost-per-lead drop
The manufacturer, not a dealer — Jayco's adventure-RV brand. The standout of the family program: cost per lead down 86% on Meta and 67% on Google.
A manufacturer, not a dealer
Highland Ridge builds adventure-and-lifestyle RVs in the Jayco family. With intent-driven search and lifestyle-led social creative — refined through continuous A/B testing — it became the standout of the five-brand program.
The numbers
−86%
Meta cost per lead
−67%
Google cost per lead
#1
Of 5 brands on CPL drop
What changed
Highland Ridge posted the biggest efficiency gain in the program — cost per lead down 86% on Meta and 67% on Google — while staying focused on qualified, intent-driven leads. Continuous testing kept pushing performance as the campaigns scaled.
Bonsai Media Group OEM & enterprise pedigree — the manufacturers behind the platform. More on our OEM work →