Entegra Coach: a relaunch that converts 6× better per visit
The manufacturer, not a dealer — Jayco's luxury motorcoach brand. A conversion-first relaunch lifted total leads +99% and per-session conversion ~6× — even while traffic was down.
A manufacturer, not a dealer
Entegra Coach builds luxury motorcoaches under Jayco / Thor Industries. We relaunched their site (May 2026) on a conversion-first build and measured matched 28-day windows on either side of launch, on the same GA4 property, for an apples-to-apples read.
The numbers
What changed
The new site does the hardest part — it converts. Form submissions rose 208 → 413 (+99%), build-and-price submissions 5 → 126 (+2,420%), brochure downloads +1,250%, and find-a-dealer submissions +640% — all while traffic ran at roughly a third of pre-launch volume. That's a per-session conversion rate about 6× higher than the old site, with pages per session nearly doubling (2.31 → 4.37). The remaining work is the easier half: restore paid traffic to a site that now converts 6× better — every dollar of spend is far more effective than before.
Bonsai Media Group OEM & enterprise pedigree — the manufacturers behind the platform. More on our OEM work →